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This summer's big game is almost here, and new research commissioned by PayPal shows Canadian fans are balancing the excitement of a once-in-a-lifetime event with a cautious approach to spending. A national survey of 1,043 Canadian adults conducted June 3–5, 2026 found that nearly half (44%) of respondents would reduce discretionary spending in other areas to attend matches or enjoy tournament-related experiences. PayPal survey findings highlight the growing importance Canadians place on memorable, shared experiences, and the role of digital payments in helping them plan, pay and participate with confidence.


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About the author 

Dave Forde

Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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