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Peroni Nastro Azzurro is bringing Italian aperitivo culture to one of Canada's most beloved summer traditions with the rollout of its Peroni Aperitivo Chair, an Italian upgrade to the iconic Muskoka chair designed to elevate how Canadians gather, relax, and entertain throughout the season.
The Peroni Aperitivo Chair features a built-in beer holder and a detachable aperitivo board that seamlessly carries aperitivo from table to dock. The Peroni Aperitivo Chair transforms Canada's favourite summer seat into a hub for entertaining. By bringing elevated bites, great company and a crisp beer together in one place, Peroni Nastro Azzurro is inspiring Canadians to embrace Italian style all season long.
A daily ritual in Italian culture, aperitivo marks the transition from afternoon to evening, when friends and family come together over a crisp Peroni Nastro Azzurro and small bites before dinner. Rooted in connection and conversation, it turns everyday moments into memorable occasions - and now, thanks to the Peroni Aperitivo Chair, can be enjoyed dockside, all summer long.
"When Peroni Nastro Azzurro looked at how Canadians gather and unwind in the summer, we saw an opportunity to elevate a seasonal icon into something designed for entertaining," says Joy Ghosh, Head of Marketing at Asahi Canada. "Aperitivo is one of Italy's most cherished rituals, but it's often something Canadians associate with travel. The Peroni Aperitivo Chair was created to bring that experience home, making it easy to enjoy elevated bites, great company and a crisp Peroni Nastro Azzurro from the dock, deck or backyard."
On the heels of Peroni Nastro Azzurro announcing its content series with Canadian author, television personality and food expert Antoni Porowski, the brand is helping Canadians embrace aperitivo at home with a recipe that includes premium Italian ingredients, curated by Antoni himself: bresaola, prosciutto, Taleggio, Parmigiano Reggiano, ripe tomatoes, olive oil, fresh thyme, Castelvetrano olives and cracked black pepper.
To celebrate the launch, Peroni Nastro Azzurro is bringing the aperitivo experience home. Beginning today, Ontario residents can enter to win one of three exclusive Peroni Aperitivo Chairs, each paired with everything needed to recreate the aperitivo experience at home. Visit @peroni_ca for full contest details and entry instructions.
Agencies behind House of Peroni Nastro Azzurro campaign?
- Agencies - Pomp & Circumstance
- Brand - Peroni Nastro Azzurro
(click on the link to view the agency's Vendor Directory listing)
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