Initiative Canada Retains Travel Alberta Media AOR

June 30, 2026 in Account Wins

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Tourism organization Travel Alberta has once again retained Initiative Canada as its media agency of record.

Initiative has been the agency of record for Travel Alberta since 2019, according to data in The Connected One's Agency Scoreboard.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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