Publicis Can’t Have Its Coke and Pepsi Too

September 9, 2026 in Account Wins, Account Wins - Media Marketplace

Coca-Cola is preparing to review its North American media account after the incumbent, Publicis Groupe, agreed to take over global media duties for PepsiCo, leaving the agency at the altar.

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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