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Many cord-cutters seeking to lower their monthly cable or satellite bills are also reducing streaming costs, according to new research from All About Cookies. The independent digital privacy education site found that 74% of consumers dropped a streaming service in the past year due to rising prices or switched to a cheaper or ad-supported option.
The research found that, on average, Americans subscribe to 3.4 streaming services. Twenty-seven percent subscribe to five or more services, and the average monthly spending on streaming subscriptions is $48.13.
The new research highlighted how extensively the public has moved away from traditional TV sources like cable and satellite. According to the survey, less than one-third (30%) of Americans now use these traditional TV services.
Only 5% of respondents said they regretted cutting the cord to eliminate cable or satellite TV subscriptions, according to All About Cookies.
The research also looked at what people use to watch TV. Ninety percent of respondents said they subscribe to paid streaming services, up 14% from 2024; 58% use free streaming services, up 15% from 2024; 30% use cable or satellite, down 16% from last year; 18% report using an antenna and free broadcasts, up 3% from last year; and the percentage of those who do not watch TV at all remained the same compared to 2024, standing at 2%.
When it comes to the percentage of people subscribing to various popular paid streaming services, Netflix and Prime Video ran neck in neck in 2025, with 69% of respondents reporting subscribing to the former and 66% to the latter. Bringing up the rear were Apple TV at 15% and YouTube TV at 12%, All About Cookies found.
The findings are based on a survey of 1,000 U.S. adults last month via Prolific. All anonymous respondents were older than 18 and were U.S. citizens.
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