Profectio is the go-to news source for Canadian advertising and marketing industry news.

Our weekly wrap-up highlights the most exciting stories from the previous week.  Here are the Top stories for the week ending May 29, 2026, as chosen by our readers:

• 400+ In Attendance: How Amazon’s 2026 Upfront Rewrote The CTV Playbook For Canadian Media Buyers
• Breaking: Branded Cities Appoints Jorg Cieslok Canadian President & CEO
• Talking Upfronts With WPP Media’s Chimi Beaumont
• Talking Upfronts With Kingstar Media’s Mark Orton
• Warren Fragata On Why You Don’t Need A C-Suite Title To Share Your Industry Expertise
• Marketers On The Move: BMO, Live Nation Canada, Dairy Queen, J.M. Smucker
• CBC Drops 50+ New Shows: Massive New Ad Inventory For Canadian Brands
• On The Move: Media Buyers Edition For May 12, 2026 (Air Canada, Horizon Media Canada, Canadian Tire)
• Publicis Media Canada Appoints Fran Pessagno As CEO
• On The Move: Media Buyers Edition For May 19, 2026 (Cadillac Fairview, Panoply Media, Cossette Media, Havas Media Network)
• Amex Canada Elevates Loyalty Strategy With Launch of ‘Chef in Residence’ Experiential Program
• Byron Allen’s $120 Million Lifeline to Buy BuzzFeed, Will Media Buyers Follow?
• Shirley Mukerjea Appointed Chief Marketing Officer Of PepsiCo Canada
• Talking Upfronts With M&K Media’s Jill McDonald & Jennifer Young
• Canada’s Most Viewed Advertising And Marketing Agencies: Which Brands Are Searching During April 2026