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M&K Media has made another investment into the agency's digital offering this week with the appointment of Adamo Calafati as Group Digital Director, Performance, Partnerships & Investments.
In this newly created role, Adamo will build on and lead the continued advancement of M&K’s investment in performance media, platform integrations, and data-driven growth across all clients. He will also oversee technology transformation, AI integrations, and the ongoing expansion of digital products, including retail media and commerce.
Adamo is an accomplished digital media leader with more than a decade of experience driving growth through performance marketing, programmatic advertising, paid social, search, and data-driven strategy.
Before joining, he was with Epitaph Group, where he led multidisciplinary teams across programmatic, social, search, analytics, and operations, delivering measurable performance improvements and operational efficiencies.
