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Yesterday, during the annual DPAA Canada Summit, Nicolette Leonardis, President & Co-Founder of Vertical Impression, announced a first-of-its-kind partnership with Adelaide to integrate real-world out-of-home (OOH) attention data into an omnichannel media-quality standard.
Check out the Vertical Impression profile in the Media Marketplace to learn more about their products and solutions that help advertisers.
Access our written and audio recap as part of the Media Marketplace - helping media buyers make better, smarter, faster decisions — and look like rockstars to clients and bosses.
This collaboration addresses a long-standing industry challenge: the difficulty of quantifying OOH quality in comparison to other media. Advertisers can now use the AU metric to evaluate OOH placements with the same rigour and transparency applied to digital environments, facilitating better-informed investment decisions and more cohesive cross-channel strategies.
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