Netflix reports its quarterly earnings next week. The company reported disappointing guidance for the second quarter, including lower operating margins year over year. Its share of TV viewership fell to 7.8% in April, according to Nielsen, the lowest level since May 2025.
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According to the Wall Street Journal, Netflix is now exploring the addition of live channels that would continuously stream certain programs, shows, and films from a given genre. They are also exploring bundling other subscription-based streaming services, including NBCUniversal’s Peacock, into its offering. It would sell those subscriptions through its main app, similar to what competitors such as Amazon and Apple currently offer.
Netflix expects its ad revenue to roughly double to $3 billion this year. The streaming giant now works with over 4,000 advertisers—a 70% increase from last year—while its ad-supported tier has become the top choice for new subscribers in available markets.
